Muhlenberg College
Overview
Led strategic account management and cross-functional execution for Muhlenberg College’s enterprise website redesign.
Deliverables
Account Strategy
Workshop Facilitation
Web Design
Agency
Electric Kite
The Need
Muhlenberg College — a nationally ranked liberal arts institution — needed a modern website that could:
Better serve prospective students and families
Align with institutional brand direction
Support enrollment marketing goals
Simplify a large and decentralized content ecosystem
Integrate with analytics and recruitment platforms
The project involved multiple departments, internal content owners, enrollment leadership, and external agency teams.
Muhlenberg College — a nationally ranked liberal arts institution — needed a modern website that could:
Better serve prospective students and families
Align with institutional brand direction
Support enrollment marketing goals
Simplify a large and decentralized content ecosystem
Integrate with analytics and recruitment platforms
The project involved multiple departments, internal content owners, enrollment leadership, and external agency teams.
Muhlenberg College — a nationally ranked liberal arts institution — needed a modern website that could:
Better serve prospective students and families
Align with institutional brand direction
Support enrollment marketing goals
Simplify a large and decentralized content ecosystem
Integrate with analytics and recruitment platforms
The project involved multiple departments, internal content owners, enrollment leadership, and external agency teams.
The Work
I served as the primary strategic account lead, guiding Muhlenberg’s internal stakeholders and Electric Kite’s multidisciplinary team through a full website redesign. I facilitated alignment sessions, managed content review workflows, and ensured executive feedback translated into actionable direction for UX, design, and development teams. I coordinated cross-functional workstreams — keeping discovery, design, build, and analytics implementation moving in parallel while maintaining clarity around scope and priorities.
The Outcome
The redesigned website delivered:
A modern, user-centered experience aligned with institutional branding
Clearer pathways for prospective students and families
Improved structure across academic, admissions, and campus content
Stronger integration between website and enrollment marketing efforts
A scalable foundation for ongoing digital growth
Beyond the launch, the engagement established clearer governance rhythms and optimization processes — positioning Muhlenberg with a digital ecosystem capable of supporting long-term enrollment and marketing strategy.