Zeke Countryman
Overview
A bold social campaign for the release of a Minneapolis artist's first single, Game of Thrones.
Deliverables
Art Direction, Content Creation, Social Media Strategy
Date
February 2025
The Need
The project required more than cover art, it required an entire social campaign.
The title Game of Thrones carries immediate cultural weight and high expectations. The challenge was to:
Create something visually commanding
Build a campaign that felt cinematic and elevated
Develop a visual identity that could sustain a multi-week social rollout
Position the music as both spiritually grounded and culturally relevant
The Work
I led the project from concept to execution — developing the brand strategy, defining the thematic narrative, and building a cinematic visual system to support it. I directed and executed original photography (concept development, styling, lighting, shooting, and post-production) to ensure the visuals carried the emotional weight of the title.
From there, I designed the cover art and built a cohesive suite of campaign assets — including social templates, teaser graphics, and rollout visuals — structured within a phased social strategy that moved from intrigue to authority. Every creative decision, from lighting contrast to typography, was intentional and built to create a commanding and scroll-stopping.
The Outcome
The final campaign delivered:
A cohesive, cinematic brand presence
A recognizable visual identity
High-impact social assets
Strategic rollout structure
Elevated positioning within the faith-based creative space
Most importantly, the project demonstrated how intentional art direction and brand strategy can:
Elevate perception
Expand audience reach
Increase cultural credibility
Support long-term creative storytelling
The final campaign delivered:
A cohesive, cinematic brand presence
A recognizable visual identity
High-impact social assets
Strategic rollout structure
Elevated positioning within the faith-based creative space
Most importantly, the project demonstrated how intentional art direction and brand strategy can:
Elevate perception
Expand audience reach
Increase cultural credibility
Support long-term creative storytelling
