Zeke Countryman
Overview
Social campaign for a Minneapolis artist's first two singles.
Deliverables
Art Direction
Content Creation
Social Media Strategy
Date
February 2025 - Present
The Need
Zeke was looking for help launching his first two singles. The project required more than cover art, it required creative direction, content creation, and an entire social campaign.
The Work
I led projects from concept to execution — developing the brand strategy, art direction, and social media content strategy. I directed and executed original photography (concept development, styling, lighting, shooting, and post-production).
From there, I designed the cover art and built a cohesive suite of campaign assets — including social templates, teaser graphics, and rollout visuals — structured within a phased social strategy that moved from intrigue to authority.
The Outcome
The final campaign delivered:
A cohesive, cinematic brand presence
A recognizable visual identity
Full editorial calendar
The final campaign delivered:
A cohesive, cinematic brand presence
A recognizable visual identity
Full editorial calendar